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翁南道董事長手拓頤高版圖

----轉摘于2007-9-11《浙江市場導報》

hspace=0 src=http://www.ego.cc/Upimages/2007911162410.bmp align=baseline border=0></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none align=center><FONT size=3><B style=mso-bidi-font-weight: normal><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt>翁南道手拓頤高版圖</SPAN></B><B style=mso-bidi-font-weight: normal><SPAN lang=EN-US style=LINE-HEIGHT: 200%; mso-bidi-font-size: 10.5pt><?xml:namespace prefix = o ns = urn:schemas-microsoft-com:office:office /><o:p></o:p></SPAN></B></FONT></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在“數(shù)碼連鎖專家”這一身份面前，翁南道既是新概念的締造者，更是傳教士式的人物。他不避諱爭論，在觀點上特立獨行。比如他覺得義烏模式只是特例，對一個普通城市中的平凡市場來說，哪有可以借鑒之處？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商業(yè)王國</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“數(shù)碼連鎖戰(zhàn)鼓擂，宏圖偉業(yè)始欲飛；匯聚京城王者笑，直等來日聽驚雷”！從單體電腦城到連鎖</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場，再到中國數(shù)碼連鎖三強，翁南道所率領的頤高集團以其前瞻性的戰(zhàn)略思維、系統(tǒng)化的運營架構、創(chuàng)新型的企業(yè)文化締造了一個屬于并領先于這個時代的數(shù)字王國。與諸多</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場相同，頤高誕生于一個充滿機遇與挑戰(zhàn)的年代，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>業(yè)界正迎來她的青春期，井噴式的增長帶來的是渠道的變革，也帶來了零售終端模式的不斷嬗變。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>當北京“硅谷”笑傲中關村，當“太平洋”橫闖上海灘，當全國各地的電腦城如雨后春筍般遍地開花，頤高如所有其他</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場一樣，駐守一方，享受著行業(yè)變革帶來的豐厚回報。然而與眾多電腦城不同的是，頤高的戰(zhàn)略發(fā)展眼光似乎永遠領先于任何競爭對手，當各地電腦城為競爭而窮兵黷武的時候，頤高走向了橫向戰(zhàn)略擴張；當各地強勢電腦城開始了擴張之路，頤高卻已布局全國，品牌連鎖；當業(yè)界正在為</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>市場將來的生存方式進行辯論探討的時候，頤高卻在醞釀新生代的電腦賣場，以品牌加速連鎖，以營銷帶動經(jīng)營，以資源整合全面應對行業(yè)變革。如同一輛精心設計的跑車，“未及身動，已經(jīng)步步領先”。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>頤高自</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2000</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年開始便走上了品牌連鎖的道路，發(fā)展至今已經(jīng)擁有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>22</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場，年成交額</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>220</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>億元。如今，頤高的品牌入駐全國各地任何市場都必將掀起一輪</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>熱潮，帶動當?shù)?/SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商貿(mào)流通行業(yè)的經(jīng)濟提升，并幫助當?shù)亟?jīng)銷商創(chuàng)造財富、共享價值。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'><FONT color=blue>“亞渠道理論”</FONT></SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在翁南道及其團隊所有的創(chuàng)新思想中，“亞渠道理論”是迄今為止頤高集團最為重要和深刻的一次創(chuàng)新。頤高作為數(shù)碼產(chǎn)品的終端市場載體，在整個</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商貿(mào)流通行業(yè)扮演著不可或缺的角色。頤高每一個賣場都是一個獨立的公司主體在運營市場，他們?yōu)檎麄€</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品價值鏈各個環(huán)節(jié)都提供高品質(zhì)服務，從而使得頤高成為中國最具競爭力的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務商。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“匯聚數(shù)碼科技、服務中國</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>”成為頤高集團</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>8</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年來從成立到壯大，從壯大到成功，從成功走向輝煌的歷史寫照。這種作為第三方全面服務于</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>價值鏈各個環(huán)節(jié)的模式被頤高叫做“亞渠道模式”。通過這種模式的創(chuàng)新，頤高已經(jīng)從單純的賣場租賃收入為主體轉向</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務收入與商業(yè)地產(chǎn)盈利為主體并且能夠通過自身資源的整合為廠商等價值鏈環(huán)節(jié)提供前所未有的整合服務——針對廠商，頤高直接構建全國賣場統(tǒng)一合作平臺，將全國已有賣場及將開業(yè)賣場的場地資源、廣告資源以及品牌傳播資源等融為一體，與廠商直接對接，廠商根據(jù)自身的推廣計劃和渠道狀況再分配這些資源到自己的代理商經(jīng)銷商手中。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>為此，頤高還專門成立了資源營銷中心，全面負責與廠商的對接。在這樣的深度合作下，廠商的零售終端與品牌推廣載體得到空前加強，并更有利于他們控制渠道和銷售的各個環(huán)節(jié)。針對分銷商、代理商，頤高則提供了完善的倉儲物流平臺。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>哪里有頤高，哪里就是</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品的物流集散中心</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>針對經(jīng)銷商，頤高甚至還專門成立了具有文化傳播、廣告設計等各種資源型公司，為經(jīng)銷商提供多種服務平臺，在鋪位資源分配的基礎上提供全方位的服務，確保經(jīng)銷商在頤高這個強大的第三方平臺上獲利；針對消費者，頤高通過自己的管理監(jiān)控體系，確保消費者的權益不受侵害，同時在產(chǎn)品的維護上，也在廠商保修的基礎上提供更為完善的售后服務。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>隨著亞渠道模式不斷受到認可，頤高開始醞釀二次變革。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2004</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年，頤高已經(jīng)開始準備讓頤高旗下的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界網(wǎng)正式上線，并僅僅通過兩年不到的時間就成為了中國排名前三位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>門戶網(wǎng)站。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界網(wǎng)在信息資訊、用戶導購、網(wǎng)上商城等多個方面進行了有益的嘗試，初步運作了第三方電子商務平臺，讓更多的商戶在網(wǎng)上做生意，讓更多的消費者可以足不出戶選購</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>然而，這只是初步的嘗試，真正的變革卻才即將開始。到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年為止，頤高將擁有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個縣級小型賣場，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個遍布于各地的會員店。利用這些實體資源，頤高將能夠做到線上與線下的互動，真正意義上構架第三方電子商務平臺。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在這樣的電子商務平臺上，頤高將把亞渠道理論更為淋漓盡致地表現(xiàn)出來。與實體賣場一樣，電子商務平臺上，頤高仍然不是銷售的主體，而是充當一個提供全面服務的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務商的角色。首先，利用其分布于各地的賣場體系，作為廠商、分銷商和代理商的倉儲平臺，并為之提供便利的物流服務，解決電子商務的倉儲和物流問題。其次，利用電子商務平臺為廠商提供廣告發(fā)布和信息發(fā)布載體。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>與此同時，頤高還將成為電子商務平臺中的信用中介機構，成為雙方交易的中轉平臺。最后，頤高利用其網(wǎng)點的分布，為廣大消費者提供更為便捷到位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品售后服務。這種基于電子商務平臺的亞渠道服務構架既是亞渠道理論本身的提升，又是頤高數(shù)碼連鎖盈利模式的全面升級。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導報：頤高目標中的賣場連鎖擴張計劃是？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年底，我們估計能開到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家店。目前大部分賣場都集中在大城市，縣級市場幾乎是空白，這時候就看誰下手快，同時也要根據(jù)不同的市場進行不同的創(chuàng)新。像通訊產(chǎn)品</SPAN><?xml:namespace prefix = st1 ns = urn:schemas-microsoft-com:office:smarttags /><st1:chmetcnv w:st=on TCSC=0 NumberType=1 Negative=False HasSpace=False SourceValue=3 UnitName=g><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>3G</FONT></SPAN></st1:chmetcnv><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>出來以后，人們的消費習慣也會有所改變，就需要體驗式服務，所以我們要緊跟主流，不斷創(chuàng)新。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導報：目前的發(fā)展制約主要是資金、團隊，還是貨源渠道？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：我們這個公司相對比較年輕，團隊很富有創(chuàng)新精神，也很有活力、有激情，比較適合企業(yè)快速發(fā)展的需要。相對來說，資本可能是最主要的問題，民營企業(yè)、專業(yè)市場本身資本有限，再加上對商業(yè)地產(chǎn)來說，未來一定是需要資本支撐的。所以</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2007</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年資本對我們來說是一個重要的發(fā)展方向。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導報：如何看待浙江專業(yè)市場近年來總體數(shù)量下降的現(xiàn)象？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：這中間有三大原因。第一，前幾年我們還在討論能不能問政府要土地，工業(yè)用地能不能蓋市場，現(xiàn)在這些幾乎已經(jīng)沒有可能了。市場的準入、主宰已經(jīng)都變成了地產(chǎn)商那一方。第二，核心商圈的偏離和漂移，對政府規(guī)劃來說，我們專業(yè)市場毫無疑問是被擠出局的對象，至少在對商圈定位當中，城市再也不會把專業(yè)市場放到主要規(guī)劃中去。第三，專業(yè)市場在競爭中是相當脆弱的，傳統(tǒng)專業(yè)市場與那些同時擁有資本、地產(chǎn)、商業(yè)價值、品牌價值的業(yè)態(tài)幾乎無法競爭。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導報：你是如何看待專業(yè)市場的未來和研究價值？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：成功的會越做越成功，不成功的就會慢慢消亡。有關專業(yè)市場的模式，我常戲稱它是“狗娃式”，有的雖然想做大很難，但生命力頑強，一時消亡也難。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江專業(yè)市場的業(yè)態(tài)不斷細分、提煉后，業(yè)態(tài)生命力不減反增。這是個很值得關注、研究的問題。專業(yè)市場有太多的元素交織在一起，它是一個多方糾集的復合體，有很大的研究價值，但因為它是“非標”的，所以難度會很大。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P align=center> </P> </div> <div id=上一篇：IT世界網(wǎng)全國分站加盟
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